The world’s first branded city


Some developments are designed to impress. A rare few are designed to redefine how a city is imagined.

Mercedes-Benz City Dubai combines two names synonymous with precision and ambition—Mercedes-Benz and Binghatti Developers, set to deliver the world’s first fully branded residential city. Situated in the prestigious Meydan, this masterplanned development is set to translate Mercedes-Benz’s design philosophy of Sensual Purity into luxurious architecture, space and everyday living.

Spanning over a massive 10 million sq ft, this development is designed to be a self-sustained urban ecosystem and not just a standalone project. Twelve architecturally distinct residential towers rise above the ground from a carefully planned landscape of gardens, lifestyle zones and wellness spaces. These facilities are further anchored by the 341-metre Vision Iconic Tower; about to become one of Dubai’s defining landmarks.

Mercedes-Benz City Dubai is where form and function will be given equal importance combining elements like clean, aerodynamic lines and refined interiors. Curated resident-only amenities, including retail, leisure, health and community features, will ensure a private and elevated daily life.

With the project now newly launched, Indian homebuyers can take advantage of this opportunity and explore Mercedes-Benz City Dubai’s vision through our on-ground teams in India and Dubai.

Key development highlights

  • A landmark masterplan comprising 12 architecturally distinctive residential towers.
  • A collection of premium studios, one, two and three-bedroom branded, contemporary residences.
  • Prime Meydan location, close to Dubai’s leading lifestyle and entertainment hubs.
  • Designed in collaboration with Mercedes-Benz and Binghatti Developers.
  • Fully integrated community with residential, retail, leisure and wellness features.
  • A rare, desirable blend of automotive design heritage and ultra-luxury real estate.